Direct Mail for Small Business is Easy
and Affordable with Surefire!
Considering a direct mail ad campaign for your business, but don’t know where to start? Afraid of the costs and risks involved? We have great news – Surefire specializes in Direct Mail advertising for small businesses. We offer many done-for-you mailing options to fit your strategy and budget. Whether you want to target a precise group of existing clients or advertise to a large area, we can put together the right campaign for you.
TARGETED MAILINGS
Send highly targeted mailings to your loyal customers or reach a very specific group of prospects. We can use your in-house mailing list or procure a new list for you. We can handle letters, post cards and even “lumpy mail” marketing campaigns. We handle everything for you from design to print and mail. You tell us what your goals are and we’ll get the word out for you.
EVERY DOOR DIRECT MAIL
Looking for a budget friendly way to mail to a large audience? Want to target a specific neighborhood, or a certain radius around your business? Every Door Direct Mail or EDDM is the way to go. No need to buy mailing lists or pay for addressing, simply choose neighborhoods on a map. It couldn’t be simpler. The best part is postage is only 15.4¢ each! (Compare that to 47¢ or even 94¢ for first class mailings)
POST CARD MAILER CAMPAIGNS
Post cards are an efficient way to send coupons, special offers, reminders and thank-yous. Since there are no envelopes to open, your message will be seen by its recipients. Our graphic design and top-quality print will make sure your customers take notice!
LETTER PRINTING AND MAILING
Letters are a more formal way to reach out to high-end prospects or to solicit donations for your charity cause. We can develop a letter campaign using variable data printing so each letter looks like it was written specifically for the person receiving it.
VARIABLE DATA PRINTING
People don’t like to receive mail that starts out with “Dear Occupant”. People want to feel special. With our variable data printing, we can personalize your letters and even the images using a simple database. Imagine getting a postcard with your name in the image on the front. That would surely get your attention and make you want to read more. We can do everything from a simple mail merge to fully custom one-to-one marketing.
DONE-FOR-YOU PRINT & MAIL
Maybe you’re not a graphic designer or a marketing expert. That’s OK! The thing that makes Surefire different is that we’re happy to hold your hand, explain your options in simple terms, help you figure out your strategy and budget, and then do all the heavy lifting for you. You come up with the big idea, and we’ll turn it into a professional direct mail campaign. You can spend your time doing what you’re best at – running your business.
TIMED MAIL CAMPAIGNS
In any form of advertising, repetition gets results. People need to see your brand several times before it sinks in. Timed mailing campaigns are an effective way to reach new customers on just the right schedule.
Let’s say you run a pizza shop – we can send out monthly, bi-weekly, or even weekly coupon mailers for you so you’re always at the front of people’s minds. You don’t have to do anything – we’ll design the mailers and keep them going out for you on your schedule.
MAGNET MAILERS
The best way to stay on a customer’s mind is with “sticky marketing” – a marketing piece that will stick around when your customer needs to reach you. What better way to stay visible than a refrigerator magnet?
We custom print fridge magnets and attach them to your mailers. This is perfect for food delivery – every time they’re hungry they’ll see a sign for your delicious food!
Fridge magnets are also perfect for plumbers, electricians, veterinarians, urgent care clinics, or anyone else who offers emergency services in a crisis. If your house is flooding, you won’t research plumbers online, you won’t ask for referrals, you’ll call the first plumber you have access to.